Maximizing Engagement with the Chat Squeeze Keyword Button Feature

Customer conversations often stall when visitors have to type out requests or search for links. This friction slows down the buying process and frustrates users. Keyword Buttons solve this problem by turning common chat phrases into clickable actions. These buttons appear right below the chatbot’s replies, letting users move forward with a single tap. This simple feature can improve engagement, reduce confusion, and guide visitors smoothly through the sales or support funnel.

This post explains what Keyword Buttons are, how they work in three easy steps, and shows practical examples for ecommerce and SaaS/B2B businesses.

Keyword buttons displayed under chatbot reply, enabling quick user actions

Keyword Buttons appear below chatbot replies, making it easy for users to take instant actions.

What Are Keyword Buttons?

Keyword Buttons are interactive buttons linked to specific phrases or keywords in chatbot messages. Instead of just reading a message like “For pricing details, click here,” users see a button labeled “Pricing” right under the chat. Clicking the button triggers an immediate action such as opening a pricing page, booking a demo, or connecting to support.

This approach turns text-based instructions into instant, one-click options. It reduces the effort users need to take, lowers the chance of confusion, and speeds up the interaction. Visitors don’t have to type or search for links - they just tap the button that matches their intent.

How Keyword Buttons Work in 3 Simple Steps

Implementing Keyword Buttons involves three straightforward steps:

1. Define Keywords

   Identify common phrases or intents your visitors express. Examples include “pricing,” “book a demo,” “talk to support,” or “return policy.” These keywords represent actions users frequently want to take.

   
   

2. Choose the Button Action

   Link each keyword to a specific action. This could be opening a webpage, triggering a form, starting a live chat, or sending a predefined message. The action should directly address the user’s need.

   
   

3. Bot Shows the Button Automatically

   When the chatbot replies with a message containing the keyword, it automatically displays the corresponding button below the message. Users see the button as a clear call to action and can click it immediately.

   
   

This process makes chat interactions more dynamic and user-friendly, guiding visitors toward the next step without extra effort.

Examples of Keyword Buttons in Ecommerce

Ecommerce websites often face challenges in guiding visitors through product discovery, pricing questions, and checkout support. Keyword Buttons help by offering quick access to key actions.

• Pricing

When a visitor asks about product prices, the bot replies with details and shows a “Pricing” button. Clicking it takes the user to a detailed pricing page or a comparison chart.

• Track Order

Customers asking about their order status see a “Track Order” button that opens a tracking page.

• Return Policy

If visitors inquire about returns, the bot displays a “Return Policy” button linking to the relevant information.

These buttons reduce the steps customers take to get answers or complete purchases, improving satisfaction and conversion rates.

Examples of Keyword Buttons in SaaS and B2B

SaaS and B2B companies often use chatbots to qualify leads, schedule demos, and provide support. Keyword Buttons make these processes smoother.

• Book a Demo

When a visitor expresses interest in a product demo, the bot replies with details and shows a “Book a Demo” button. Clicking it opens a calendar or form to schedule a session.

• Talk to Support

For technical questions or issues, the bot offers a “Talk to Support” button that connects users to a live agent or support ticket system.

• Pricing Plans

Visitors asking about subscription options see a “Pricing Plans” button that links to a detailed pricing page.

• Download Whitepaper

When users request more information, the bot can show a “Download Whitepaper” button to provide relevant resources instantly.

These buttons help move prospects through the sales funnel faster and improve the overall customer experience.

Benefits of Using Keyword Buttons

• Reduce Friction

Visitors don’t have to type or search for links. One click takes them where they want to go.

• Guide Visitors Clearly

Buttons act as signposts, showing the next logical step in the conversation.

• Increase Engagement

Interactive buttons encourage users to take action rather than passively reading messages.

• Speed Up Conversions

By simplifying navigation, Keyword Buttons help close sales or resolve issues faster.

• Improve User Experience

Clear, clickable options reduce confusion and frustration.

Tips for Effective Keyword Button Use

• Choose keywords that match common visitor intents.

• Keep button labels short and clear.

• Link buttons to relevant, useful actions.

• Test button placement and wording to see what drives the best results.

• Combine buttons with personalized chatbot messages for a natural flow.

  
  

Keyword Buttons transform chatbots from simple message machines into interactive guides that help visitors take action quickly. By defining keywords, linking them to useful actions, and showing buttons automatically, businesses can reduce friction and improve engagement. Whether in ecommerce or SaaS, these buttons make conversations smoother and more productive.

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